On December 18, 2021, the NGO Mladiinfo Montenegro held a workshop “Fundamentals of Digital Marketing” at the Mtel Digital Factory. The workshop was led by Tijana Raičević and Luka Tomković, who were participants in the Academy for Digital Marketing in Northern Macedonia and Greece.
At the beginning of the workshop, Tijana and Luka explained what digital marketing involves and what is the difference between traditional and digital marketing. They talked about what are the channels of digital marketing and what are its pros and cons. They also included the division of networks into social networks, media networks, discussion networks and review networks. They taught us what SEO and Copywriting mean and what all the actions and activities involve. In an interesting way, they presented marketing targeting and gave us an example of an ideal customer for a particular product, but also methods that are good to use in practice to reach the target group. Through the presentation, they brought together all the trends of digital marketing, such as live streams, Instagram stories, virtual reality, online shopping and the like. In the end, they shared their experiences with the SCROLL project and invited other young people to follow and apply for the opportunities that m! M offers.